For Advyzon’s first conference we wanted to find a way to depict their logo in an energetic way without too much differentiation to the brand itself. That resulted in livening up the color palette and creatively using the elements in the original branding as a base for the conference materials. In the financial industry there’s always a balance that is important to have in the materials that still pushes the boundaries without alienating the audience, so there is always structure built into the design.