I stan cookies, just not cookie cutter.
No two brands, events, or stories are the same.Every project starts with a story — yours — and the creative direction follows from there. Sometimes that means building a brand from the ground up. Sometimes it’s shaping the experience of an event. Sometimes it starts with a conversation to find clarity before anything is built.
Whatever the entry point, the goal is the same: pairing who you are with creative that fits.
Branding & Design
Brand identity is more than a logo.
It’s how your story shows up visually — across every touchpoint, from your identity to your website to the pieces people actually interact with.
This work is about building a cohesive system that fits who you are and where you’re headed, so your brand doesn’t just look good… it feels intentional.
BRAND IDENTITY PACKAGES
STARTING AT $3K
I offer three brand identity packages designed to meet you where you are — whether you’re just getting started, refining your presence, or ready for a fully built brand ecosystem.
Start Up
For new businesses building their foundation.
This package focuses on defining your visual direction and creating a cohesive identity you can confidently launch with.
Includes:
• Creative direction & brand questionnaire
• Mood board
• Custom logo suite (primary, alternate, submark)
• Color palette & typography
• Brand patterns, textures & social iconography
• Website favicon
• Mini brand lookbook
Best for:
New brands who need clarity, cohesion, and a strong starting point.
Level Up
For brands ready to evolve and show up more consistently.
This builds on your foundation and expands it into a more complete brand system that supports everyday marketing and growth.
Includes everything in Start Up, plus:
• Full brand style guide
• Stock photography & illustration selection guidance
• Email signature
• Instagram templates (posts, highlights, feed layout)
• Profile photo
• Two custom stationery pieces of your choice (business cards, stickers, labels, notecards, etc.)
Best for:
Brands that already exist but need refinement, alignment, or stronger consistency.
Boss
For established brands ready for a fully realized presence.
This package is designed for brands that want their identity expressed across digital touchpoints — not just defined.
Includes everything in Level Up, plus:
• Custom 5-page Squarespace or Wix website
• Branded presentation template
• Three custom social graphics
Best for:
Brands ready to show up confidently and cohesively across platforms.
WEBSITE DESIGN
STARTING AT $4K
Custom website design is available as part of a brand identity project or as a standalone service.
Includes:
• Discovery questionnaire
• Custom design mockups
• Two rounds of revisions
• Build, testing, and mobile responsiveness
• Basic forms (no heavy backend or custom development)
Important note:
Strong websites rely on strong brand foundations.
If your brand identity isn’t clearly defined yet, portions of the branding process may be required before or alongside website design — even if I’m not redesigning your logo.
Website copy is not included, but I’m happy to collaborate with a copywriter or design around finalized content.
BRAND DESIGN SUPPORT
For brands who need design support without a full identity build.
This is project-based design for things like social templates, print collateral, campaign assets, pitch decks, or brand refresh support — available selectively based on fit + scope.
Includes:
• Social templates / asset kits
• Print + digital collateral
• Presentation / pitch deck design / landing pages
• Campaign visuals + rollout assets
• Brand refresh support
• And more!
Best for:
New brands who need clarity, cohesion, and a strong starting point.
A note on custom workThese packages are starting points.
Custom scopes and standalone design support are available selectively — always with strategy and cohesion in mind.
Event Creative Direction & Execution
Events aren’t one-size-fits-all — and creative direction shouldn’t be either.
A personal celebration and a large-scale branded event require different levels of strategy, structure, and execution. What they share is the need for a clear story and intentional design direction.
That’s why I offer layered ways to support events — from creative alignment and foundations, to select design execution when you already have the vision and need the visuals.
Social & Personal Events
EVENT CREATIVE ALIGNMENT
Thoughtful creative direction for celebrations that feel like you.
WHAT THIS IS:
Event Creative Alignment is a creative-direction engagement for social and personal events like weddings, baby showers, birthdays, and intimate celebrations. It focuses on story, aesthetic cohesion, and intentional design — without overcomplicating the process.
WHAT WE’LL FOCUS ON:
Together, we define the feeling you want people to walk away with, then shape the visual direction to support it. This may include mood, color, materials, styling direction, and creative guidance for the moments that matter most.
HOW THIS HELPS:
You walk away with clarity, alignment, and a visual path forward — whether you’re working with a planner, vendors, or handling parts of the process yourself.
INVESTMENT:
Starting at $1,500
(final scope based on scale and level of design support)
Corporate & Branded Events
CREATIVE FOUNDATION
Strategic creative direction for conferences, summits, and branded experiences
WHAT THIS IS:
Larger-scale events require deeper alignment, clearer documentation, and creative systems that multiple teams can execute consistently. The Creative Foundation establishes the creative backbone of an event before design and production begin.
WHAT WE’LL FOCUS ON:
This engagement focuses on aligning messaging, visuals, and guest experience — creating a shared creative direction that guides planners, vendors, and internal teams from concept through execution.
HOW THIS HELPS:
The result is an event that feels cohesive, intentional, and unmistakably on-brand at every touchpoint.
INVESTMENT:
Starting at $5,000
Event Design Execution
The visuals that bring your event to life—when you’ve got the plan, but need the design.
WHAT THIS IS:
For clients who already have an event vision (or planner-led direction) and need polished design deliverables to bring it to life.
WHAT WE’LL FOCUS ON:
Custom event collateral and brand-forward design assets such as invitations, signage, menus, programs, social graphics, presentation slides, sponsor decks, and on-site touchpoints.
HOW THIS HELPS:
You get high-end design support that elevates the guest experience — without needing a full creative direction engagement.
INVESTMENT:
Custom quoted based on needs
A note on collaborationI often work alongside event planners, florists, stylists, and vendors — bringing focused creative direction that supports the full vision. While planners manage logistics and coordination, my role centers on aligning the visual story, aesthetic decisions, and guest experience details so everything feels cohesive and intentional.
Consultations &
Creative Strategy
Sometimes you don’t need to jump straight into a full project.
You need clarity, alignment, and a clear path forward.
These sessions are designed to help you untangle ideas, define direction, and make confident creative decisions — whether we move into execution together or not.
START HERE:
Vision
For when you’re stuck, unsure, or ready to see your ideas from a new angle.
This is the foundation for all consultation work.
What’s Included:
• Pre-session intake form to ground our work in your vision and priorities
• 1-hour live session to talk through your brand, project, or idea
• Creative guidance and strategic perspective to help you see what’s next
INVESTMENT: $350
WANT A PLAN TO EXECUTE?
Plan
For when you need more than ideas — you want a clear, tangible direction.
This is ideal if you want clarity you can actually use.
Includes everything in Vision, plus:
• A custom PDF guide with creative direction and strategic recommendations
• Clear next steps you can act on immediately
INVESTMENT: $725
Available after a Vision Session
ONGOING ALIGNMENT:
Support
For when things are taking shape and you want to stay aligned.
This level is best for clients who want accountability and creative support as ideas move into action.
Includes everything in Plan, plus:
• Weekly 15-minute check-ins for two weeks following plan delivery
INVESTMENT: $1050
Available after a Plan Session
Speaking & Workshops
Give me a room, a mic, and a message that matters — and I’m in.
I bring equal parts strategy, story, and visual thinking to talks and workshops that help people see what they’ve been missing, then build with intention. It’s education, but make it real (and actually fun). Rooted in real-world experience and shaped by the room, my goal is always to spark meaningful conversation — not deliver one-size-fits-all advice.
WHAT THIS CAN LOOK LIKE:
Depending on the audience and setting, sessions may include:
• keynotes and featured talks
• panels and moderated conversations
• interactive workshops
• guest lectures
Each engagement is customized based on the audience, goals, and context.
WHAT AUDIENCES TAKE AWAY:
Attendees leave with a clearer understanding of how story, design, and creative direction shape perception — and how to apply that thinking in their own work.
INVESTMENT & BOOKING:
Speaking and workshop engagements are quoted based on format, duration, and scope.
Want a preview? I’ll send highlight clips upon request.