BC Majorettes
Creative Direction & Brand Identity DesignA bold, modern brand identity built to challenge expectations and celebrate confidence, culture, and movement.
The visual system was designed to stand out in an industry rooted in tradition — pairing expressive color, strong typography, and intentional styling to create a brand that feels powerful, current, and unapologetically visible.
CULTURAL DANCE ORGANIZATION / PERFORMANCE GROUP
PROJECT NOTES:
• Creative direction and full brand identity system development
• Designed to balance bold expression with cohesion across touchpoints
• Built for visibility, performance, and cultural presence
