Snappy Kraken

Founding creative leadership for a financial marketing startup built to challenge how the industry showed up.

Over seven years, the brand helped fuel Snappy Kraken’s growth from early-stage startup to a $10M+ valuation — built through bold, human, instantly recognizable design across campaigns, conferences, and multi-channel touchpoints.

In addition to the core company brand, my team also shaped the design system for the platform’s advisor-facing digital marketing campaigns, and supported the creative direction of Jolt! as a distinct event brand with the same signature energy.