When asked to speak at Snappy Kraken’s Jolt! conference I wanted to tell a story that would tie into the speech to help visualize design for the non-creative audience I would be speaking to. I established the baseline for a character, based in different parody worlds,who was a guide in their respective films. That guide would also be my proverbial guide, as I saw myself to be, helping this non-creative industry navigate the ins and outs and usages of design to aid in their success.