With personal coaching in high demand, as people navigate career shifts, seek purpose and build skills in a fast-changing world, Kiely uses her teaching and mentoring background to deliver heartfelt guidance, grounded growth and tailored expertise to individuals and small businesses alike. Aiming to be imaginative and prestigious yet with an attainable and relatable air was important.
Flanigan Advisory
Services:
Logo Design & Branding
Brand Identity
Brand Guidelines
GROUNDED. HEARTFELT. NATURAL. TRANSFORMATIONAL.
What really stood out to me through Kiely’s answers in her questionnaire was the energy of being stable with a strong foundation yet still holding a sense of exploratory wonder and calm, caring guidance. This led me down the path of thinking about some of the natural elements (earth, wind, air, water) that move and shape themselves in different needs and ways for different things. Powerful elements that can be transformative and calming at the same time. This, provided a strong aesthetic base as we built out the rest of the brand.
SYMBOLIZING PRINCIPLES THROUGH NATURE AND CONNECTION
Each illustration represents a different element of nature, that calls back to who Flanigan Advisory is. Wind, to conceptualize guiding people in the right direction; Water, for how they help find a flow in the transition that doesn’t feel forced (just as water shapes itself to anything in its path); Roots, to depict groundedness and stability admist change. With growth being a part of the equation (because growth must happen in some singular areas first), as well as an outcome of the equation (the overall growth one will experience after making changes in other areas) all of the lines that make up each part of the growth element, have been formed from other parts of the other elements.
THE JOURNEY OF GROWTH
Though we choose to utilize less immediately recognizable depictions of each nature element in the build of the logo’s icon, we add to the telling of the concept through realistic supporting imagery to be used throughout the brand to build recognition. Each elemental part comes with a symbol and imagery chosen specifically to work within the color palette. To further enhance the imagery, illustrations of tree bark add a natural yet elegant way to showcase the tree element that Kiely felt very connected to. This also gave her a way to include it without using the expected tree imagery that so many in her space do. The grass in the wind provides such a calming outlook. Every piece connects back to the theme which ultimately depicts the journey of growth.
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