Kraken Creations
Creative Direction & Experiential DesignA retro diner–inspired conference activation designed to make a product launch feel fun, memorable, and easy to understand.
Built around a “Product Milkshake Bar” concept, Kraken Creations turned three individual offerings into one cohesive experience — using a vanilla base + mix-in toppings as a metaphor for Snappy Kraken’s platform, and helping drive measurable SQL goals through hands-on engagement.
CONFERENCE ACTIVATION / INTERACTIVE BRAND BOOTH
ACTIVATION CONCEPT
ENVIRONMENT + WARDROBE
SURROUNDING BOOTH ENVIRONMENT
SWAG
MENUS
TV LOOP SLIDES
PRODUCT STORYTELLING
PROJECT NOTES:
• Creative direction and experiential design for a retro diner–inspired conference activation
• Built an interactive “Product Milkshake Bar” concept to simplify product education through metaphor
• Designed to drive engagement and product understanding through interactive storytelling
